Tortilla Rolls in Cebu: Enjoy Them at Persian Avenue

Filipinos are known to prefer sweet blend food. We Cebuanos are no different in that regard. But for food to taste sweet, you don't necessarily have to load up on refined sugar, processed honey, or other sweeteners. I found out that when you use fresh ingredients, food is naturally sweet. This was my realization when I got to sample some of the food in the menu of Persian Avenue.

I was invited to the food tasting with some of my fellow bloggers last 27 December 2015 at the first branch of Persian Avenue outside Luzon and the National Capital Region. RJ and Paolo Lapid hosted us during the event. They are relatives of the owners of R. Lapid's Chicharon.

Persian Avenue Tortilla Rolls
Persian Avenue

Fresh Food Everyday

During the food tasting event at Persian Avenue in Robinsons Galleria Cebu, we were served the beef shawarma. They call them tortilla rolls at Persian Avenue. We were also served beef shawarma rice. They called this by another name too which I can't remember. Too bad they ran out chicken pesto tortilla rolls.

Beef tortilla roll at Persian Avenue
Beef tortilla roll

Beef shawarma rice at Persian Avenue
Beef shawarma rice

Paolo sat down with us as we chomped down on the food. Most of the bloggers present noticed that the flavor of the food was somehow sweet. So we asked whether it was meant to really be sweet. Paolo says it was not, but that probably its the freshness of the ingredients that makes it sweet. He goes on to mention that everything at Persian Avenue is made fresh everyday. That includes the making of the sauces and the cooking of the beef. This is why the beef on the tortilla rolls and the shawarma rice is so tender. It also does not have the usual strong beef smell usually associated with shawarma.

14 Branches 

Persian Avenue now has a total of 14 branches around the Philippines. They have stores at the Marquee Mall Ayala  in Angeles City, Pampanga, SM City Clark in Pampanga, SM City Pampanga, SM Savemore Apalit in Pampanga, Mandaluyong City, and Robinsons Galleria Cebu.

Persian Avenue Tortilla Rolls
Persian Avenue

Connect With Persian Avenue Tortilla Roll

You can connect with Persian Avenue on their social media accounts at Facebook and Instagram (@persianavenue).

Have you tried the tortilla rolls at Persian Avenue? Let us know your thoughts in the comments section below.