Shawarma: Persian Avenue Calls Them Tortilla Rolls

Filipinos are known to prefer sweet blend food and Cebuanos are no different. But for food to taste sweet, you don't necessarily have to load up on refined sugar, processed honey, or other sweeteners. I found out that when you use fresh ingredients, food is naturally sweet. This was my realization when I got to sample some of the food in the menu of Persian Avenue. I was invited to the food tasting with some of my fellow bloggers last 27 December 2015 at the first branch of Persian Avenue outside Luzon and the National Capital Region. RJ and Paolo Lapid hosted us during the event. They are relatives of the owners of R. Lapid's Chicharon.

Persian Avenue in Cebu City, Philippines
Persian Avenue at Robinsons Galleria Cebu in Cebu City, Philippines

Fresh Food Everyday

During the food tasting event at Persian Avenue in Robinsons Galleria Cebu, we were served the beef tortilla rolls (they call shawarma tortilla rolls at Persian Avenue) and the beef shawarma rice (they called this by another name too). Too bad they ran out of stock for the chicken pesto tortilla rolls.

Persian Avenue in Cebu City, Philippines
Beef tortilla roll and shawarma rice at Persian Avenue in Cebu City, Philippines

Paolo Lapid sat down with us as we chomped down on the food. Most of the bloggers present noticed that the flavor of the food was somehow sweet, so we asked whether it was meant to really be sweet. Paolo says it was not, but that probably its the freshness of the ingredients that makes it sweet. He goes on to mention that everything at Persian Avenue is made fresh everyday including the sauces and the cooking of the beef. This is why the beef on the tortilla rolls and the shawarma rice is so tender and does not have the usual strong beef smell usually associated with shawarma.

14 Branches 

Persian Avenue now has a total of fourteen (14) branches around the Philippines including branches in Marquee Mall Ayala (Angeles City, Pampanga), SM City Clark (Pampanga), SM City Pampanga, SM Savemore Apalit (Pampanga), Mandaluyong City, and Robinsons Galleria Cebu.

Connect With Persian Avenue

Connect with Persian Avenue on their social media accounts at Facebook ( or and Instagram (@persianavenue).