Total Joins 22nd Annual Motorcycle Convention in Cebu City, Philippines

Currently with only ten (10) stations in active operation in the Central Visayas province of Cebu in the Philippines, French oil giant Total is an aggressive awareness campaign in the premier province outside the National Capital Region. Total looks to expand their operations and be among the major oil industry players in the southern Philippine province says Total Cebu's retail brand manager Glenn Sanchez.

Total Joins 22nd Annual Motorcycle Convention in Cebu City, Philippines
L-R: Joel Ribagorda, Glenn Sanchez, and Kenneth Ocampo at the Total Philippines Booth during the 22nd Annual Motorcycle Convention in Cebu City, Philippines

22nd Annual Motorcycle Convention in Cebu City, Philippines

As part of its active brand and marketing campaign, Total was involved as one of the major sponsors of the 22nd Annual Motorcycle Convention at the Plaza Independencia in Cebu City, Philippines held from 1 April 2016 to 3 April 2016. The convention was organized by the National Federation of Motorcycle Clubs in the Philippines, Inc. and hosted by the V-Max Owners Group.

Royal Enfield motorcycles at 22nd Annual Motorcycle Convention in Cebu City, Philippines
Royal Enfield motorcycles on display at the 22nd Annual Motorcycle Convention in Cebu City, Philippines
According to Total Philippines brand manager Kenneth Ocampo, this was the first time they were joining the motorcycle convention and the second major event they were involved with in Cebu. The first was the Bumper 2 Bumper Sinulog Car Show in January 2016 held at the SM Seaside City Cebu.
 
Total Joins 22nd Annual Motorcycle Convention in Cebu City, Philippines
Total Philippine brand manager speaking to bloggers at the 22nd Annual Motorcycle Convention in Cebu City, Philippines

Aside from its continued promotion of their flagship Euro 4 compliant Total Excellium Fuels, the convention also provided an avenue for Total to showcase the Total Hi-Perf high end motorcycle lubricants which is one of more than fifty (50) oil and lubricant varieties in Total's range of products as shared by Total's head of B2B Lubricants and Special Oils division for Visayas and Mindanao.

During the motorcycle convention, Total's booth promoted not only Total Excellium but most importantly its Total Hi-Perf 4T top of the line, fully synthetic motorcycle oil. They also gave out gift packs consisting of warmers, fans, keychains, pins, stickers, and power banks.

To get more glimpses of Total's participation in the 22nd Annual Motorcycle Convention in Cebu City, check out this video from Why Cebu blogger Carlo Andrew Olano and videographer Meliton John Argallon of Emjae Fotos:

1 comments:

Bradley Miller said...

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